I am always asked, “should I join the Chamber of Commerce?”

When I first started my business I was very skeptical about joining the local Chamber of Commerce. I was reading all the blog posts about how “traditional” marketing is dying and everything was moving to the mobile space. I was very skeptical about the return on value for joining the Chamber of Commerce, but they have been around since 1768, so I decided to give it a shot.

Since joining, I have received more than my yearly membership price in value. The funny part is that the Chamber of Commerce is not directly associated with any revenue, but I have met the right people to succeed and grow my business.



If you are new to running a business, you might have no idea what the Chamber of Commerce is. So let’s make sure we are all on the same page.

The concept of the Chamber of Commerce is simple. It is a place where local business gets together and help each other grow, network, and get advice. All the Chamber members have a similar goal, to grow their business.

There is typically a Chamber of Commerce in all cities and states. For example. I live in Phoenix, AZ and there is a Greater Phoenix Chamber, a Southwest Valley Chamber, Glendale Chamber, Tempe Chamber, and so on. Odds are there is a Chamber in your neighborhood and the great part is you can join more than one.

But what are the actual benefits of joining a Chamber of Commerce? Good questions, let’s explore that in more detail.



 Since joining my local Chamber of Commerce, I have found 5 main benefits to my business.


I live and breathe digital marketing. I can not get enough of it. Link building is still part of search engine optimization, even though it is starting to become less relevant.

Every Chamber of Commerce has a highly visible directory that drives web traffic. By joining the Chamber of Commerce, you are able to be part of the directory and get a high-quality link from a great source to your website.

The small Chamber of Commerce I belong to drives nearly 500k web hits per month. This is a highly visited site full of relevant content to my business (things Google likes). In my opinion, this link is worth the price of admission.

The Chamber of Commerce can give your website a quick boost in rankings. To drive even more traffic, see if you can be a guest blogger for the Chamber and link back to your site on even more relevant keywords. 


Networking is not for everyone. I will admit that even to this day, I hate networking events. I make myself get out there and meet people because it is vital to my business.

I believe that the networking events through the Chamber of Commerce are a great way to source new customers.

The great part of the Chamber of Commerce is that everyone has the same goal, to make connections. I will warn you about being the guy with the half unbuttoned shirt passing out 500 business cards every event, I call him the card flipper.

Your goal must be to build relationships with people, not burn through an order from VistaPrint every meeting. Nobody really likes that guy, do things the right way, get to know people. People want to do business with people.


The reason you do not want to be the card flipper is that you are looking to build relationships. Got it! One of the best things that I have found from networking is building business partnerships and sharing leads.

For example, we do marketing training and marketing plans for clients. I have met a web developer, promotional vendor (think pens, business cards, tee shirts, etc), my CPA, and even my commercial real estate agents.

Did they become paying clients? No, they got advice for free. However, they send me leads all the time and vice versa.

We created a lead group and we try to promote each other whenever possible. It has turned into a great partnership and I think of them as extensions of my company. A great benefit to have.


I believe in order to be successful in marketing you must develop a holistic marketing plan. It is the only way to truly be successful. Combine the best of traditional marketing with the new inbound marketing approaches.

Through the networking events (traditional) I have been able to create an automated marketing (inbound) message that closes about 5% of participants to training clients. They see the way that I do my marketing and want a piece of it for their company.

Your holistic marketing plan is important to grow your business. The Chamber of Commerce gives you tons of opportunity to create a well-oiled holistic marketing plan.


Have you ever bought an email list to get zero coupon redemptions? I thought so.

Your Chamber of Commerce will give you the opportunity to use their email list or magazine/newsletter to advertise your business. Normally this is going to be cheaper and produce better results.

Because you are sending promotions to “members”, you are not going to get bad email addresses, incorrect names, or bad segmentation. These are people looking for the communications from the Chamber already and many times very engaged.

I had one client, an auto repair facility, that did mailers to his direct zip code with a free oil change. He received 2 redemptions. It cost him more for the mailer than to give away the oil changes.

He did the same mailer with the Chamber of Commerce and received 50 new customers. The mailer cost him half the amount and produced much better results.

Remember the goal of the Chamber of Commerce is to help and most Chamber members want to help other members. So they will respond to your ads.    


Do you live in a community that has monthly movies in the park or sports leagues on the weekend? You don’t know? Well, let the Chamber of Commerce help.

I have talked to many people at the Chamber of Commerce that are citizens, not businesses. Just like your local church, it is a great way to get to know the people in your community and get involved.

This might not directly benefit your business, but it could make your community more bearable to live in. Who knows, you might even make a friend.



The Chamber of Commerce is great for your business and great to help you get involved. It is a great way to meet other like-minded business owners. So you are ready to make the investment and get going.

I believe there are 3 things that you should start to do once you join the Chamber of Commerce.


You are only going to get what you put into the Chamber. Just because you pay your dues does not mean the phone is going to magically start ringing. You have to get involved in order to meet new people.

Go to the networking events, attend the yearly awards dinner, and volunteer for the events that the Chamber is holding.

The more you participate the higher the chances are that you will meet someone that needs your products or services.


This is the single most beneficial thing you can do. Find the people that you can share leads with and learn from.

Owning a marketing company, so the very first person I looked for was a CPA. A CPA is going to have a long list of clients and many of them are going to be other businesses. So this is a person that I wanted to find and get to know because their clients might need my services.

Now you can not make this all about you. It takes two to tango. So make sure to send leads or help your partner’s business in whatever way you can.

Partnerships will help you business grow, there is no doubt about it.


When I first joined the Chamber of Commerce, I spoke to a wise old man that grew his financial services business through the Chamber of Commerce. One thing that he told me stuck out. “Use the resources available to you.”

As his business started to grow and he was looking for a new employee, he decided it was a better idea to invite candidates to the Chamber of Commerce versus his home office, for obvious reasons. He was able to use the conference room of the Chamber of Commerce to conduct interviews and use the receptionist as his own.

This wise old man used the resources in order to grow his business in a way that is not so obvious to everyone.

There are tons of resources that the Chamber of Commerce provides, make sure to use them in a way that benefits you and your company.


The Chamber of Commerce is a great way to complete your holistic marketing plan. It is also a great way to grow your business. So if you are on the fence about the Chamber of Commerce, check it out. Normally the membership fee is rather cheap. If you participate you will be able to watch your business grow and meet some really interesting people along the way.

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Membership Benefits

 There are a wide range of benefits for members of the Pacific Rim Chamber of Commerce in China.

Business Envents

Participate in Regular events organized by the Chamber to gain insight into the Business landscape in China, interact with the Chinese business community in Pan-Pacific Area  providing an excellent platform for exchange of ideas  and exploration of new business opportunities.

M2M Promote
M2M There is  a dedicated space on our website for our members  to promote products and services to other members.
M2M Discount
Offering  discounts on consumer products and services from other members of the chamber.
Market Intel

Providing information to our  Pan-Pacific Area  Companies about the legal, and regulatory environment in China to HR Recruitment. Assistance in Registration of a company/legal entity in China. Providing Market research facilities to  Pan-Pacific Area Companies belonging to varied sector.

Updating members with our monthly newsletter service through e-mail informing about upcoming events and current happenings of the Chinese business community in USA .

Visa Assistance
Provide invitation letter and assist in making the process for visa application pain free.
Business partner search
Provide assistance in match making and finding the right business partner for its members.
Our Publications

Our Publications  Each member is entitled to receive one free copy of the following, additional copies can be purchased at Member price:

The annual Pacific Rim Chamber Business in China Position Paper  

The annual Business Directory that list of member companies. It includes the Chamber’s members along with  Consulates and Business Associations  

One copy of the monthly issue of the   Pacific Rim Chamber biz

The Voice - weekly national newsletter  

The Voice - monthly local newsletters .  Business Publications at a Preferential Prices  Members can purchase the  Pacific Rim Chamber  business publications at preferential member prices.  

Annual Pacific Rim Chamber  Business in China Position Paper  

Business for People or People for Business? is a business guide on Social Corporate Responsibility.

Other Benefits

Each member is given a Username and Password allowing access to the restricted area of the Pacific Rim Chamber of Commerce  website.




Become a PRCC Member


Welcome to  the Pacific Rim Chamber of Commerce(PRCC) , If you wish to expand your business into this important, diverse region or to remain well-informed of the global events surrounding it, the AICC brings together an diverse network of expertise that your organization can benefit from.


Becoming a member of the  Pacific Rim Chamber of Commerce(PRCC)  in China means you’ll be joining a network of business leaders and industry experts. Whether the biggest multinational or smallest start-up, companies join our membership programme to network with experienced peers, to develop strategies for expansion and to contribute to policy development.


Our membership is designed to suit businesses of all shapes and sizes at different stages of entry to the China market. Whatever your objective, you can be sure to get the services, support, and assistance you need to succeed via one of our membership categories. 


Corporate Membership
Advice, Support, Networking

Corporate membership is for companies that are serious about doing business with China and require advice, practical services and networking opportunities. Fees are based on annual revenue and fall into Large, Medium and Small categories. Benefits include:

Practical services: to help identify and win business and set up operations.

✔Exclusive access to content on our website and our specialist industry forums.

Business intelligence: member updates, newsletters, reports and guidelines.

Business support: one-to-one meetings, in-market assistance and advice.

Free use of the Visa Fast Track service and facilities at the China Business Centres. 

Sponsorship opportunities and an attractive range of discounts in our exclusive Privilege Club.

Directory listings, promotional opportunities, discounts, and Annual General Meeting voting rights.

Local access, local knowledge: through our offices in the USA and China.

Membership for up to 10 employees.Membership for up to 10 employees. 

Connectivity at member-only and partner events, specialist business forums, and details of our wider business network. 


Corporate Membership
Information, Events

Individual membership is only available for a single non-transferable contact and that contact is not eligible to vote at the Annual General Meeting or to stand for election to the Committee.

We'll keep you regularly informed with a weekly members’mailing.

You'll be invited to attend networking and general China-interest events.


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